Content Strategy & Management
We will help you create quality content at scale and at a fraction of the cost of generic agencies who lack our understanding of the EdTech/education space. Ā
EdTech Content Marketing Done Right
Have you noticed how much noise is generated daily by EdTech/education companies who seem completely out of touch with their audience?Ā
The endless stream of “It’s world hamburger day!”-type posts, the frail attempts at meming…Ā
It’s a shame – seeing as content is the best way to scale your EdTech/education business without paying anything for ads.Ā
This changes with VertexED! Unlike generic agencies and freelancers, who don’t understand the nuances of education audiences, we’ve built our entire offering around servingĀ exclusively companies in the edu space like yours.Ā
We are highly skilled at maintaining a busy content schedule, and there are no black boxes in our work. We know exactly what works and what doesn’t in EdTech marketing, and we do it again and again to bring amazing results to our clients.Ā
We offer:Ā
- Blog contentĀ production and management (see SEO for more details)
- Social media content and management (going way beyond the day-to-day posting of images and videos).Ā
- EmailĀ marketingĀ – creating drip campaigns, growing newsletters and helping nurture your marketing-qualified leads.Ā
- Influencer marketing – co-creating branded content with renowned experts in your particular field or working with micro-influencers to grow your audience online.
- Event marketing – whether it’s drumming up hype around your next conference or planning and marketing a webinar series from end to end – we’ve got you covered.
- Lead magnets – we will help you design and create long-form content that converts – think e-books, case studies, Ā infographics (more in Sales Enablement)
Our Content Marketing Results
This case study was conducted over a 12-month period with the K-12 EdTech company Ori Learning. Visit their website and social media channels to get a sense of the content we’ve been creating for them.Ā