VertexED – Scaling EdTech's through content.

Scaling EdTech's Through Content & Automation

Strategy, SEO and sales enablement for small & mid-sized Education companies.

"Stefan is a conscientious and highly talented copywriter and creative. During his time as Pearson he made an immediate impact on our largest university partner, King's College London, producing copy and content across a range of mediums and in multiple subject areas."

"Stefan combines an intuitive understanding of digital landscapes with a highly strategic approach, crafting compelling narratives that captivate audiences and drive engagement."

"It's been a pleasure to work with Stefan!"

"Stefan did a really great job helping us fix our membership journey for our website. He brought creative ideas on how we could improve our customer experience. We would definitely use Stefan again on another project."

"Stefan was and is a perfect match for content localisation and new content creation for our company. My endless gratitude for his dedication, professionalism and trying harder. We already have additional job for Stefan and continue our cooperation with pleasure. Dear Stefan, my congratulations with the job perfectly done!"

"Working with Stefan K. has been an absolute pleasure. As a content producer, he profoundly understands our audience's psychology, enabling him to effectively target their pain points and spark engagement with our content. His keen eye for detail and ability to adapt to various formats, including content for social media, emails, blogs, video scripts, and landing pages, is truly impressive.

"Working with Stefan transformed our content strategy. They brought clarity, taught us the importance of SEO, and helped us craft commercially-minded, impactful copy. Their organised, implementation-ready approach made SEO a cornerstone of our marketing and shifted how we operate. For any start-up or SME, Stefan is a must-have—not just a consultant, but a trusted team member. Highly recommended!"

Search Engine Optimisation (SEO)

The number one way to grow your education/EdTech business in 2025.

Marketing & Sales Automation

Scale like an enterprise with minimal staff and cash on hand with our bespoke automation tools.

Lead Generation & Sales Enablement

Tired of paying thousands for expired school & district emails? We’ve got you govered.

Content Strategy & Management

Amplify your brand voice, build thought-leadership and generate leads with short & long-form content.

Your EdTech Marketing Partner

When I first moved to the UK to study at the University of Oxford, I realised how education can uplift and inspire people. Ever since then, I’ve been dedicated to bringing the power of education to as many people as possible around the world.

My journey started at a small Sofia-based start-up over 5 years ago and led me through some of the biggest education businesses and organisations in the world to finally launch my own consulting company under the trade name VertexED.

With VertexED, I hope to change the way EdTech Founders and Executives approach content. Content is your number one growth engine as an EdTech, and I will help you leverage it. I will coach you, strategise with you and be your partner.

My marketing philosophy is slightly different than what you might expect from most agencies and freelance marketers – provide maximum value to your audience before asking anything in return.

This is more than just an idealistic view of a sometimes notorious profession – it’s a tried and tested method that I’d like you to experience with me!